Technology is honest. In hubris, in theory and in meetings, it’s possible to fudge things a little, bend the rules, fluff up inconvenient truths and paint rosy cheeks with a dash of buzzy makeup. Technology, however, is the five year old in the room saying “but that man smells and he has no hair”. Perfectly innocent, technically correct, highly embarrassing, painfully honest. Your technology won’t bend to your strategy.